Effective Date: August 10, 2026
At NAXPELORA™, operated by Ruff Wear, Inc., we respect the privacy of our customers and website visitors.
This Privacy & Data Policy explains the types of information we may collect when you browse our website, place an order, contact customer support, subscribe to communications, or otherwise interact with our online store. It also describes how that information may be used, protected, and shared.
By accessing or using our website and related services, you acknowledge the practices described in this policy.
1. Information We May Collect
To operate our store, process purchases, provide customer support, and improve the shopping experience, we may collect information directly from you as well as certain information automatically generated when you use our website.
Information You Submit
Depending on how you interact with NAXPELORA™, you may provide information such as:
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Full name
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Email address
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Telephone number, when applicable
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Shipping address
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Billing address
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Order and purchase details
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Account information
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Customer service messages
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Marketing subscription preferences
Payment information is generally handled by the payment provider selected during checkout. NAXPELORA™ does not require customers to send complete card details by email.
Information Collected Automatically
When you visit or interact with our website, certain technical information may be collected automatically, including:
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Internet Protocol (IP) address
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Browser type
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Device type
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Operating system
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Pages viewed
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Approximate browsing activity
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Referring pages or websites
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Shopping cart activity
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Cookie and similar technology data
This information can help us understand how visitors use our store and identify opportunities to improve performance and usability.
2. How We Use Personal Information
Information collected through our website may be used for legitimate business purposes such as:
Order Processing
To confirm purchases, process transactions, prepare shipments, manage returns, and provide order or delivery updates.
Customer Service
To answer questions, resolve order-related concerns, and provide assistance regarding NAXPELORA™ products and services.
Store Improvement
To understand customer activity, improve website navigation, evaluate product interest, and enhance the overall shopping experience.
Communication
To send transactional messages related to your purchase and, where you have provided appropriate consent, promotional emails or product updates.
Security & Fraud Prevention
To identify potentially fraudulent transactions, prevent unauthorized activity, and help maintain the safety of our website and customers.
Business Operations
To maintain records, analyze store performance, and work with service providers necessary to operate our ecommerce business.
3. Payment & Information Security
We take reasonable measures designed to protect the personal information handled through our store.
Our website and payment systems may use security technologies such as encrypted connections and secure payment processing.
Our Security Approach
Encrypted Transactions
Sensitive payment information is transmitted through secure checkout and payment processing systems.
Restricted Access
Access to customer information is limited to individuals and service providers who require it for legitimate operational purposes.
Third-Party Payment Processing
Complete credit or debit card information is generally handled by authorized payment processors rather than stored directly by NAXPELORA™.
While we take reasonable safeguards, no internet transmission or electronic storage system can be guaranteed to be completely secure.
4. When Information May Be Shared
NAXPELORA™ does not sell personal information simply in exchange for money.
However, certain customer information may be shared with trusted third-party providers when necessary to operate our business.
These providers may include companies that help us with:
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Payment processing
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Order fulfillment
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Shipping and delivery
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Website hosting
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Ecommerce platform services
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Customer support
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Email communications
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Analytics
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Fraud detection
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Advertising and marketing
These service providers generally receive only the information necessary to perform the services they provide.
Information may also be disclosed when required by applicable law, legal process, court order, or governmental request.
5. Advertising & Marketing Technologies
We may use advertising, analytics, or marketing services provided by third-party platforms.
These services may use technologies such as cookies, pixels, tags, or similar tools to understand website activity and help measure or personalize advertising.
Depending on the services used by our store, these providers may include platforms such as:
Meta Platforms
Including Facebook and Instagram advertising services.
Google
Including advertising and analytics services.
Each third-party provider processes information according to its own privacy practices and settings.
Where available, users may manage personalized advertising preferences directly through the relevant platform.
6. Cookies & Similar Technologies
NAXPELORA™ may use cookies and comparable technologies to support store functionality and improve the browsing experience.
Essential Cookies
These technologies support important website functions such as:
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Shopping cart operation
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Checkout
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Login sessions
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Website security
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Remembering selected preferences
Analytics Cookies
These may help us understand how visitors navigate the store, which pages receive attention, and how website performance can be improved.
Advertising Cookies
Where enabled, these technologies may help us measure advertising effectiveness or show content that may be more relevant to visitors.
You can usually control or remove cookies through your browser settings.
Please note that blocking certain cookies may cause some parts of the website, including cart or checkout functions, to operate differently or become unavailable.
7. Email & Promotional Communications
We may use your email address to send important transactional information such as:
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Order confirmations
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Shipping notifications
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Delivery-related updates
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Customer service responses
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Return or refund communications
If you voluntarily subscribe to promotional communications, we may also send information about new products, offers, or other NAXPELORA™ updates.
Marketing emails will include an available method for unsubscribing.
Opting out of promotional messages does not prevent us from sending necessary transactional communications related to an active order.
8. Your Privacy Choices
Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information.
These may include the ability to request:
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Access to certain personal information
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Correction of inaccurate information
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Deletion of eligible personal information
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Withdrawal from promotional communications
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Information about how personal data is processed
You may also manage cookies through your browser or device settings.
To submit a privacy-related request, contact:
We may need to verify your identity before completing certain privacy requests.
9. California Privacy Information
California residents may have additional rights under applicable California privacy laws.
Where required by law, eligible California users may request information concerning the personal information we collect, use, disclose, or otherwise process.
Certain users may also have rights to request access, correction, deletion, or other privacy controls subject to applicable legal exceptions.
Privacy requests can be submitted through our customer support email.
10. Children’s Information
NAXPELORA™ is intended for general adult shopping audiences and is not designed to knowingly collect personal information directly from children under the age required by applicable law.
If we become aware that personal information belonging to a child has been collected without appropriate authorization, we may take reasonable steps to remove that information.
A parent or legal guardian who believes a child has submitted personal information may contact us at:
11. External Websites
Our website may occasionally contain links to websites, platforms, or services operated by third parties.
Once you leave the NAXPELORA™ website, the privacy practices of those external services are governed by their own policies.
Ruff Wear, Inc. does not control the privacy, content, or security practices of independently operated third-party websites.
We recommend reviewing the privacy information of any external service before providing personal information.
12. Data Retention
We may retain customer information for as long as reasonably necessary to:
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Complete transactions
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Maintain business and accounting records
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Provide customer service
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Handle disputes or returns
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Prevent fraud
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Meet applicable legal or regulatory obligations
Retention periods may vary depending on the type of information and the purpose for which it was collected.
When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.
13. Data Security Incidents
We maintain reasonable administrative and technical measures intended to protect customer information.
If a security incident involving personal information occurs, we will evaluate the circumstances and provide notices to affected individuals or authorities when required under applicable law.
14. Changes to This Policy
Our privacy practices may evolve as our website, technologies, services, or legal obligations change.
When this Privacy & Data Policy is updated, the revised version may be posted on this page with a new effective or revision date.
We encourage customers to review this page periodically for the latest information.
Privacy Questions?
If you have questions about this policy, would like to submit a privacy request, or want more information about how your data is handled, please contact us.
NAXPELORA™
Operated by Ruff Wear, Inc.
Privacy & Customer Support:
service@naxpelo.com
We will review privacy-related inquiries and respond in accordance with applicable requirements.
NAXPELORA™ — Thoughtful Petwear. Respectful Customer Care.